A premium car like the Lincoln Aviator® demands a premium mailer. Built around the idea of the Lincoln Embrace sound and lighting feature, which greets the car’s owner as they approach, we developed a distinctive offering with a box and hardcover book. When the book is taken out of the box, the sounds of an orchestra tuning up play from a hidden speaker. And when the box is opened, a soft light travels around the cover, inviting the reader to discover the luxury Lincoln Aviator.